G-Star Raw Denim ’96

The 96 on the G-Star Raw jeans represents
the year G-Star introduced their signature Raw Denim jeans.

It is a symbol of pride, originality, value, and exclusivity.

1996 marks the very first time anyone had released a denim product straight from the facotry- unwashed, untouched, and completely untreated. G-Star started it all. Now, ever since then, knock offs have been released yet they never match the high quality standard that was originally set by G-Star back in ’96.

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